Case file · 2023
Studio
Beyond3D
Client
High-end residential development
Sector
interior
Service
3D interior visualisation / high-end residential
Casa em Tróia
A villa on the Portuguese coast that feels like an editorial photo shoot, long before it exists.
For high-end residential, a standard architectural render falls short: the buyer is looking for feeling, not specification. We therefore approached Casa em Tróia as an editorial shoot, with camerawork and styling drawn from interior photography. The series became the visual base for pitch, project website and sales.
The challenge
Making a high-end villa on the Portuguese coast feel like an editorial photo shoot, before realisation.
Visual strategy
Atmosphere, material and light as the starting point. Camera choices and composition modelled on interior photography, not on architectural render.
Impact
A visual series that functions as a pitch deck, marketing material and sales power for the development.
— our role
- Visual direction
- 3D interior visualisation
- Material and light study
- Styling and art direction
- Delivery for pitch and sales
— notes
For high-end residential, a standard architectural render no longer works. The buyer is not looking for specification but for feeling: what is it like to live here, how does the light fall in September, which materials do you touch every day?
We therefore approached Casa em Tróia as an editorial shoot: camera positions at eye level instead of architectural perspective, material choices and styling first, technical correctness second. The resulting images feel like photos from an interior magazine, only of a house that does not yet exist.
The series was used in pitch decks, on the project website and in sales material, and set the tone for positioning the development as a high-end offering.
— stills
End of file · casa-em-troia
