Case file · 2023
Studio
Beyond3D
Sector
interior
Service
3D visualisation / exterior & interior
Desert Villa
A villa in a rugged landscape that you not only see, but want to live in.
A design like this lives on contrast: the hardness of concrete against the wildness of nature, enclosure against an expansive view. A floor plan never lets you feel that. We brought Desert Villa into view as one coherent story, in which exterior and interior carry the same atmosphere.
The challenge
Making a high-end villa design in a rugged landscape feel convincing, with exterior and interior as one coherent visual story.
Visual strategy
Concrete, light and landscape as the starting point. The hardness of the architecture set against the calm and material inside.
Impact
A series of images that sells the design as a whole: a villa you not only see, but want to live in.
— our role
- Visual direction
- 3D exterior and interior visualisation
- Material and light study
- Composition and atmosphere direction
- Delivery for presentation and sales
— notes
A villa in a rugged landscape lives on contrast: the hardness of concrete against the wildness of nature, enclosure against an expansive view. That contrast is exactly what a design like this has to convey, and what a floor plan never lets you feel.
For Desert Villa we brought the design into view as one coherent story: exterior images that show how the volume relates to the landscape, and interior images that make the calm, the material and the light inside tangible.
The emphasis was on atmosphere. Concrete, shadow, the position of the sun, every image is composed to not only show the villa, but to make it feel like a place you want to be.
— stills
End of file · desert-villa
