Case file · 2024
Studio
Beyond3D
Client
Boompje Studio
Sector
event
Service
3D event visualisation
A'DAM Tower, high-end event
Making a high-end event in the A'DAM Tower tangible, long before the first guest walked in.
A high-end event stands or falls on whether everyone involved can picture it in advance. Location, light, styling and the rhythm of the evening are not captured by a run sheet. For Boompje Studio we brought the event into view as an experience, with the iconic tower as a backdrop.
The challenge
Bringing a high-end event in the iconic A'DAM Tower convincingly into view before realisation, making atmosphere, light and guest experience visible.
Visual strategy
Designing the event as an image: camera positions, light and styling tuned to the experience the evening should evoke, within the context of the tower.
Impact
Visualisations that let Boompje Studio present, align and sell the event, long before the first guest walked in.
— our role
- Visual direction
- 3D event visualisation
- Light and atmosphere direction
- Styling and art direction
- Delivery for presentation and sales
— notes
A high-end event stands or falls on whether everyone involved can already picture it before the evening itself. Location, light, styling, the rhythm of the evening, none of that is captured by a run sheet alone.
For an event in the A'DAM Tower in Amsterdam, we brought Boompje Studio's design into view: the iconic place as a backdrop, with camera positions, light and styling tuned to the atmosphere the evening had to radiate. Not a technical floor plan, but the feeling of the evening itself.
The visualisations made the event tangible, material to present, align and sell, long before the first guest walked in.
— stills
End of file · event-adam-tower