Case file · 2023
Studio
Beyond3D
Client
De Horeca Fabriek
Sector
hospitality
Service
3D interior visualisation / hospitality restyling
Hudson Restaurant
Making a new hospitality identity tangible in a space that already exists.
With a restyling, the challenge is not a blank sheet but an existing restaurant: the new atmosphere has to become tangible before a single wall is touched. For De Horeca Fabriek we brought the redesign of Hudson into view in coherence, so that the difference from the existing situation is immediately visible. That turned the redesign into a concrete proposal rather than an idea.
The challenge
Making a restyling of an existing restaurant in Katwijk tangible before the renovation, the new identity has to be visible in a space that already exists.
Visual strategy
Material, colour, light and styling brought into view together, with a focus on the details that define the new direction.
Impact
A redesign that arrived as a concrete proposal, ready to discuss, assess and carry through.
— our role
- Visual direction
- 3D interior visualisation
- Material and colour study
- Styling and detail direction
- Delivery for decision-making
— notes
Hudson is an existing restaurant in Katwijk that was ready for a new identity. With a restyling, the challenge is not a blank sheet but a space that already exists: the new atmosphere has to become tangible before a single wall is touched.
For De Horeca Fabriek we brought the redesign into view, material, colour, light and styling in coherence, so that the difference from the existing situation is immediately visible. The images focus on the details that define the new direction: how it sits, how it looks, how the evening atmosphere feels.
That turned the redesign into a concrete proposal rather than an idea, ready to discuss, assess and carry through.
— stills
End of file · hudson-restaurant
