BEYOND3D
3D animation cinematic — Black & White lighting study

— Stories / Animation

Stories · EN

3D animation, cinematic, not corporate.

For architectural cinematics, product launches and presentation films: moving images in which camera, rhythm and lighting get just as much care as the 3D model itself.

Architectural cinematicProduct launchPitch filmConcept story

— definition

01 / 06

What is 3D animation and when do you choose it?

3D animation is moving 3D imagery, unlike a static render you add time, movement, camera and rhythm. You choose 3D animation when an idea is hard to capture in a single image: an architectural fly-through that lets space and context be felt, a product animation that explains how something works, or a concept film that builds emotion and atmosphere. Beyond3D produces 3D animation at cinematic level, not as a "render with a camera pan".

— recent work

06 images

3D animation cinematic — Black & White lighting study
projectBlack & White lighting study3D animation cinematic
3D animation — BBC interactive earth ladybug scene
projectBBC interactive earth ladybug scene3D animation
Cinematic 3D rendering — film-style lighting
projectfilm-style lightingCinematic 3D rendering
3D animation still — product launch
projectproduct launch3D animation still
3D animation product still — motion study
projectmotion study3D animation product still
Architectural cinematic still — Black & White
projectBlack & WhiteArchitectural cinematic still

— for whom

02 / 06

Three types of client this works for.

01

Architects & developers

Architectural cinematics in which a building, space or area comes into view cinematically, context, atmosphere and scale.

02

Product brands

Product launches: making how something works, scale, materiality and use situation visible in a way photography cannot.

03

Concept developers & pitch teams

Concept films for investor pitches, award submissions or brand reveals, no template edit, a tone of its own.

— approach

03 / 06

How we work, briefly, in four steps.

01

Story and goal

What should the animation achieve, convince, explain, build emotion? That determines rhythm, length and style.

02

Storyboard & animatic

Before any render, first a storyboard and then a grey animatic. This is where the image is fixed, not later, that is expensive.

03

Cinematic production

Camera positions, focal length, movement and cut rhythm at film level. Lighting built up as for a set shoot.

04

Post & sound

Colour grading + sound design, that is when 3D animation becomes a film. We often work with regular partners for audio.

— what you get

04 / 06

Concrete delivery, no vague promises.

  • 01Cinematic 3D animation (15 to 90s typical)
  • 02Storyboard / animatic before production
  • 03Colour grading + sound design (with partners)
  • 04Camera and rhythm choices inspired by film
  • 05Different cut-downs (social, web, presentation)
  • 06Hi-res master + separate content per channel

— frequently asked questions

06 / 06

Answers to what clients usually ask first.

What does a 3D animation cost?
A 30 to 60 second cinematic is typically between €8,000 and €35,000, depending on complexity, model detail and editing. Short product animations (15s) can start from €4,000. For films with sound design and music rights an audio budget is added.
How long does 3D animation production take?
From an approved storyboard, allow 6 to 10 weeks for a 30 to 60s cinematic. For longer films or more complex scenes 10 to 16 weeks. The storyboard and animatic phase accounts for around 25% of the time.
Can you also deliver sound and music?
Yes, in collaboration with regular sound design partners. We can deliver the complete audio layer or work with your own audio party.
What if I only have models but no scenario?
No problem, we have more than once worked from models plus a briefing on goal and target group. We then build the story structure in the storyboard phase.
Which formats do you deliver?
Hi-res master (ProRes/H.264), social cut-downs (vertical, square, 16:9), a presentation loop. All aspect ratios and colour profiles on request.
Do you also do real-time / WebGL animations?
For now we deliver cinematic 3D animation (rendered). For real-time or WebGL applications we refer you to the [Experiences / Immersive](/en/immersive-3d-experiences) pillar.

— closing / 07

End of reel

Do you have a projectthat must convincevisually?

Send your idea, sketch, moodboard, CAD file or briefing. We translate it into the visual form that makes your project most convincing, stills, animation, stage content or interactive 3D.

— contact

Email
info@beyond3d.nl
Response time
1 business day
Location
Netherlands